KOW founders Jon Urbana and Craig Zimmerman are 6th generation farmers with a mission of passing on their values and pride in raising, sourcing, and delivering the most sought after steaks to your family—from ranch to table.
A Man on a Mission to Change Your Beef with Beef, an Exclusive Interview with Jon Urbana of KOW Steak
Today we’d like to introduce you to Jon Urbana.
It’s an honor to speak with you today. Why don’t you give us some details about you and your story? How did you get to where you are today?
Technically speaking, my cousin and I launched KOW Steaks back in 2016, but our roots go back much further. We are 6th generation family farmers and ranchers and KOW is just the latest milestone in a long tradition of combining new innovations with traditional practices and values that all started on the ranch our great grandfather established over 125 years ago.
My grandfather made international headlines back in the mid-70’s as part of an effort to help Japan establish a dairy program; something that hadn’t existed previously in that country. He commissioned two specially outfitted 747’s to transport a small herd of breed dairy cattle from the US to Japan. The program was considered so significant in Japan that the Emperor greeted the flights upon their arrival on the tarmac in Tokyo.
While in Japan, my grandfather tried Wagyu beef for the first time and it was like nothing that Iowa farm boy had ever tasted before. He never forgot the sensation and it ignited a passion in him to bring that same experience to Americans. Eventually, he was the first rancher in the US to establish a small herd of Wagyu cows on his own farm and that was really the first step in our path to KOW Steaks today.